Guangzhou Xibo Clothing × Huimei Fashion Group: Empowering fast fashion brands to grow agilely with flexible supply chains

Company Background

Guangzhou Xibo Clothing Co., Ltd. is a modern clothing company focusing on mid-to-high-end women's clothing design, production and supply chain management. Its core business covers fabric research and development, ODM/OEM production, flexible quick response services and other fields. The company has its own factories and a network of 200+ cooperative suppliers, with an annual production capacity of over 5 million pieces. With the "small order quick response" model as its core advantage, it serves many domestic leading fashion brands.

Customer needs: Huimei Fashion Group's transformation challenges

As a leading domestic Internet fashion brand operator, Huimei Fashion Group (which owns well-known brands such as Inman and Chuyu), has faced the following pain points in recent years:

1. Large fluctuations in market demand: The fast fashion industry has extremely high requirements for the speed of response to explosive models, and the traditional batch production model is prone to inventory backlogs or out-of-stock risks.

2. Low design conversion efficiency: The cycle from design to ready-made clothes on the shelves needs to be shortened to the industry-leading level (target 15-20 days).

3. Sustainability pressure: It is necessary to reduce resource waste in the production process and meet consumers' attention to environmentally friendly supply chains.

Xibo Clothing's Solution

1. Data-driven Flexible Supply Chain System

Connected with Huimei IT system, synchronized sales data and inventory dynamics in real time, and established a "pre-sale + dynamic replenishment" model.

Adopting Xibo's self-developed intelligent order splitting system, orders are split into idle production capacity of cooperative factories, and rapid response to replenishment needs within 72 hours is achieved.

2. Modular design supports quick response needs

A team of designers is stationed in Huimei. Aiming at the "cotton and linen literary style" positioning of Inman, a modular solution for quarterly basic models (such as interchangeable necklines and sleeve designs) is provided, shortening the sample cycle to 3 days.

Introducing 3D virtual sample technology to reduce the number of physical sample modifications by 60%.

3. Green production collaboration

Customized environmentally friendly fabric area for Huimei, developed recycled cotton and linen blended series, and reduced fabric waste by 12% in a single season.

Promote the "zero cutting and waste plan" to transform scraps into accessories and small items to improve resource utilization.

Cooperation results

1. Efficiency improvement

The average delivery cycle is shortened from 30 days to 18 days, and the response speed of hot-selling orders is the top 10% in the industry.

In the 2022 Spring and Summer Series of Inman, the production and sales ratio of the first order of SKU undertaken by Xibo increased to 92%, and the unsalable rate decreased by 37%.

2. Cost optimization

Through the flexible production model, Huimei's single-quarter inventory turnover rate increased by 40% and warehousing costs decreased by 25%.

The large-scale procurement of environmentally friendly fabrics reduced the cost of single products by 8%, helping Inman launch a cost-effective "sustainable series".

3. Brand value-added

The co-branded design of Xibo has been selected in the Tmall "New Fashion" list for two consecutive seasons, driving Inman's customer unit price to increase by 15%.

The transparent supply chain case of the cooperation between the two parties won the "China Apparel Industry Green Development Innovation Award" in 2023.

Customer Testimonials

"Xibo is not only a supplier, but also our 'supply chain partner'. Their flexible production capabilities and design collaborative thinking allow us to remain agile in the fierce competition."

- Gao Xiangyong, Supply Chain Director of Huimei Fashion Group

Future Outlook

The two parties plan to deepen the application of AI prediction models and digital twin technology to further achieve the goal of "zero inventory risk", while expanding overseas fabric traceability cooperation and strengthening the value of brand stories.

Case value extraction:

Guangzhou Xibo Clothing has helped Huimei Fashion Group build an agile supply chain system that adapts to the new consumption era through the three-dimensional empowerment of "technology + design + sustainability", verifying the core value of flexible manufacturing service providers in the upgrading of the fast fashion industry.